How to Leverage Electrician SEO Like a Pro

Zaid's picture
Joey Randazzo
July 28, 2022

You want more local exposure on Google. 

You want to remain competitive with other electrical businesses in the area.

You want to increase your leads and phone calls on a consistent basis that an ad campaign can’t provide.

SEO is your solution.

If you don’t know what SEO is, don’t worry. We are going to break down everything there is to know about electrician SEO and how to leverage it to increase your phone calls, leads, and local visibility on Google in this guide.

Table of Contents

What Is SEO?

Search Engine Optimization (SEO) is a set of techniques designed to favor Google’s algorithm to improve your digital presence and ranking performance in the search engine results pages organically.

The more visibility you have on Google (especially when you rank in the top three search results), the more likely users will click on your business’s website and potentially convert into customers.

Unlike other marketing strategies for electrical businesses, such as paid advertising, SEO is a long-term strategy. An effective SEO campaign may take three to six months to gain traction but once you rank at the top of the results page, you could potentially continue to rank there for years to come. 

As an electrical business that services local clientele, you want to focus on formulating a local SEO strategy. Let’s dive into that a little deeper below.

What Is Local SEO?

Whereas SEO is an all-encompassing practice for national businesses, Local SEO strategies hone in on increasing your digital presence and ranking performance for localized search queries.

As an electrical business, you want to show up in the top-performing page results for keywords like:

  • Electrician near me
  • Electrical contractor near me
  • Best electrician in [city]
  • [city] electrical business; 
  • And dozens of other local keyword variations your target audience is searching for on Google

Local SEO strategies that can help improve your ranking performance for keywords like these include:

  • Google Business Profile optimization
  • On-page SEO, such as building out location pages
  • Increasing Google Business Reviews organically
  • And more

We will talk about these strategies and how to implement them in detail below.

What Is the Goal of Local SEO for Electricians?

The goal of local SEO is simple — it’s meant to help increase your phone calls, leads, and sales.

But how do you effectively implement local SEO strategies to reap outcomes like these?

Let’s start with the basics.

When Your Target Audience Searches for Keywords Like ‘Electrician Near Me,’ Here’s What Shows Up

Imagine you're a customer that needs electrical services for your home. How would you go about acquiring an electrician? 

In today’s digital age, you’d likely pull out your smartphone and type something like “electrician near me” into Google. 

The first thing that pops up is the Google Local Pack. Here’s an example of what the Google Local Pack looks like:

The Google Local pack is a highly coveted ranking position for any local business. Only three businesses are featured here at a time. And most importantly, 50% of users typing in localized search queries will click on one of the three businesses listed here.

The Google Local Pack generates 93% of local search queries typed into Google, so putting effort into increasing your opportunity to rank in the Google Local pack for valuable localized keywords in your industry is highly lucrative.

How to Rank in Google Local Pack

Let’s go through some basic requirements and strategies for ranking in the Google Local Pack.

Create a Free Google Business Profile

First thing’s first —you must have a Google Business Profile to rank in the Google Local Pack. 

A Google Business Profile is a free listing tool that allows you to show up on Google platforms such as the search engine results page and Google Maps. These listings feature important information about your business, such as:

  • Your address and contact information
  • Your service areas
  • Hours of operation
  • Services and products you offer
  • Reviews from customers
  • And more

Here’s an example of what a Google Business Profile looks like on Google:

Creating a Google Business Profile is just the first step in potentially ranking in the Google Local Pack for valuable, localized keywords. You need to optimize your profile to maximize your visibility. 

Google provides some tips on how to improve your local ranking performance. Let’s go through some of these tips in detail.

Be as Descriptive as Possible

Above all else, Google values user experience. Because of this, providing detailed, comprehensive information is critical. 

There are ample opportunities to provide comprehensive information on a Google Business Profile. Some areas to focus on include: 

  • Maximizing the 750-character limit for your business description to provide as much information about your business as possible. How long has your electrical business been operating? What sets you apart from other electrical businesses? You can also infuse some local keywords into your copy for optimization.
  • Adding as many relevant categories, service areas, and service/products as possible
  • Adding as many photos and videos featuring your business and services as possible
  • Adding any relevant attributes. Is your business woman-owned? Do you offer online quotes? Are appointments required? 

Add Service Areas

As an electrical business, you likely service multiple locations and cities. You can list up to 20 service areas on your Google Business Profile. 

Adding service areas to your Google Business Profile allows you to rank for localized keywords in multiple cities you service. For example, let’s say you’re an electrical business that services multiple cities in the panhandle. You want to rank on Google for keywords like: 

  • Electrician Destin FL
  • Electrical business Fort Walton Beach FL
  • Electrical contractor Navarre FL
  • And multiple keyword variations involving these locations

You must add service areas to your Google Business Profile to rank well for multiple locations.

It can be tempting to max out on adding service areas to your Google Business Profile but make sure you are only adding service areas that you are willing to drive to for jobs.

Add Services/Categories

When it comes to categories and services, you want to be as comprehensive as possible. 

Google provides specific categories for businesses to choose from based on relevancy. As an electrician, your primary category is an obvious choice — Electrician. “Electrical engineer” is another category that you can add as secondary.

When it comes to listing services, you can add and customize your own services.

Some services you may offer as an electrician include: 

  • Ceiling Fan Installation
  • Lighting Design and Maintenance
  • Track and Accent Lighting
  • Security and Landscape Lighting
  • Circuit Breakers and Fuses
  • Circuit Breaker Panel Replacement
  • Hot Tubs and Spas Power
  • High-Tech Troubleshooting
  • Surge Protection
  • And more

Google allows you to create a description for each service that you add to your listing. Remember, Google values comprehensiveness, so this is your time to shine!

Adding services can increase your chances of ranking for local searches that are service-based. 

For example, if you include “Spa & Hot Tub Wiring” as a service on your Google Business Profile, you could rank above competitors who don’t include this service on their profile in the Google Local Pack and search engine page results.

Make Sure Your Name, Address, and Phone Number Are Consistent With Your Website

One thing that Google looks for when it comes to websites and Google Business Profiles is NAP (name, address, phone number) consistency. 

Google wants to provide a high-quality experience to users, including sending them to sites and Google Business Profiles that are legit and trustworthy. 

Google wants to know that you are who you say you are, and one way to prove that is to ensure your business name, address, and phone number are consistent across the web, including:

  • Your website
  • Your Google Business Profile; and
  • Local search directories and third-party review sites

Get Frequent, Consistent Google Reviews — And Respond to Them

Now more than ever, Google Reviews play a critical role in visibility and ranking performance for local businesses, thanks to a Google Core Update released in December, 2021.

The frequency, quality, and number of reviews you have associated with your Google Business Profile can play a role in your ability to rank in the Google Local Pack.

Why are reviews important? Because they build trust. 

Think of it this way: 

You’re looking for an electrician in your area to install some lighting in your home. You search “electrician near me” on Google and three businesses pop up in the Google Local Pack. 

Business #1 has 67 reviews with an average rating of 3.7

Business #2 has 86 reviews with an average rating of 5.0.

Business #3 has 29 reviews with a 5.0 rating.

Which business did you click on? Probably business #2! 

This is why it’s so important to ask happy customers to leave a review on your Google Business Profile. You can even create small cards or flyers with a QR code and instructions on how to leave a review to help encourage your customers to help you out.

4 Tips on How to Rank in the Search Engine Results Pages

Now that we’ve discussed some strategies to improve your ranking performance in the Google Local Pack, let’s talk about where the other 50% of users typing in local search queries are clicking on results — the search engine results page (SERPs).

#1: Create Location Pages to Target Location-Based Keywords for Each of Your Service Areas

To rank in the SERPs for keywords for multiple locations, it’s a good idea to create location pages for each city that you service. 

This allows you to provide comprehensive, hyper-focused content that is optimized with local keywords your target audience is searching for. And since Google loves comprehensiveness, creating location pages can impact your ranking performance in the SERPs.

Some information to include on your location pages is:

  • Information specific to the location: This includes information like the type of services you offer in that specific area and frequently asked questions.
  • Information that builds trust: This includes local awards and recognition you may have received, reviews/testimonials from customers in the area, and more
  • Information that provokes action: This includes call to actions such as form submissions, appointment calendars, and phone numbers.

#2: Create Service Pages to Ensure Google (and Users) Know What You Do

Keep in mind that users also type in location-based queries around specific services like: 

  • Lighting installation [city]
  • Hot tub electrical wiring [city]
  • Ceiling fan installation near me
  • Etc

Creating individual service pages optimized for local keywords can help increase your chances of ranking at the top of the SERPs for service-based queries.

Some information to include on your service area pages include:

  • Details about the services your offer
  • Pricing
  • How to schedule an appointment for service
  • What to expect on the service date
  • Frequently asked questions
  • Reviews specific to the service
  • And more

#3 Optimize Your Website With Technical SEO

Let’s get into the weeds with technical SEO. Technical SEO focuses on the “behind the scenes” aspect of your website. Some tasks involved with implementing technical SEO best practices are:

While important for local visibility, and ranking performance, technical SEO is very, well… technical. Outsourcing technical SEO to a reputable SEO agency is an excellent idea so you can focus more on growing your business and not pulling your hair out trying to learn how to code.

#4: Create a Blog Content Strategy That Drives Traffic

Aside from localized search queries, your target audience is also searching for long-tail queries, like: 

  • How much does it cost to install a ceiling fan?
  • How do you hook up a hot tub?
  • How do you change a fuse in a fuse box?
  • Etc

How do you rank locally for keywords like these? You create comprehensive, killer blog content dedicated to answering these questions.

An effective blog content strategy actually does three things:

  1. It allows you to rank well for keywords your target audience is searching for near you, which can potentially lead to conversions.
  2. It increases the overall organic traffic to your website.
  3. And most importantly, it can increase your site authority.

What is site authority? It’s basically a metric of how trustworthy Google views your website. 

The bigger your site authority, the easier it is to rank for local keywords in the SERPs AND Google Local Pack.

One of the most significant components that play a role in increasing site authority is backlinks, which refers to other sources linking to your content on their website. 

The best way to increase your opportunity of getting backlinks is to rank at the top of the SERPs page for informational blog content.

Best SEO Keywords for Electricians — Here Are Likely Some of Your Most Important Keywords to Target

To make sure you’re targeting the best opportunities for local keywords for Google Business Profile and webpage optimizations and long-tail keywords for blog content, you’ll want to complete keyword research. 

Keywords with a high search volume and low keyword difficulty (which indicates how competitive it is to rank for a given keyword) can provide the best value to your business.

High-value, local keywords can look differently based on the type of keywords most frequently searched in a given area. 

However, long-tail keywords for blog content typically have the same value on a national scale. Here are some question-based keywords you can leverage to create comprehensive, optimized blog content.

Question-Based 
Keyword Volume Keyword Difficulty
how to install electrical outlet 1300 59
how to install electric water heater 1000 53
how to install an electric tankless water heater 720 45
how to install electric fence 720 47
how to install an electrical outlet 590 58
how to install an electric fence 480 41
how to install an electric water heater 390 54
how to install electric fencing 390 45
how to install electric fireplace 390 41
how to install electric tankless water heater 390 45
how to install outdoor electrical outlet in yard 390 53
how to install a electric water heater 320 54
how to install a electrical outlet 320 56
how to install electric fireplace insert 320 29
how to install tankless electric water heater 320 47
how install electrical outlet 260 64
how often should commercial electrical installations be tested 260 5
how to install a tankless electric water heater 260 39
how to install an electric outlet 260 66
how to install electric hot water heater 260 49
how to install a electric fence 210 42
how to install a electric tankless water heater 210 38
how to install electric dog fence 210 41
how to install electric outlet 210 63
how to install electrical box 210 57
how to install recessed lighting 2400 62
how to install a light fixture 1600 64
how to install a light switch 1600 56
how to install ceiling light 1600 55
how to install led strip lights 1600 62
how to install ceiling fan with light 1000 62
how to install light fixture 1000 62
how to install can lights 880 64
how to install under cabinet lighting 880 53
how much to install recessed lighting 720 44
how to install a ceiling fan with light 720 62
when are lights required to be installed on a trailer 720 47
how to install a ceiling light without existing wiring 590 55
how to install landscape lighting 590 64
how to install light switch 590 57
how to install outdoor lighting 590 66
how to install recess lights 590 63
how to instal pendant lights 480 50
how to install a ceiling light 480 55
how to install a recessed light 480 63
how to install pendant light 480 63
how to install recessed lights 480 65
how to install track lighting 480 44
how much does it cost to install recessed lighting 390 43
how to install canless recessed lighting 390 54
how to install christmas lights on roof 390 44
how to install led lights 390 61
how to install led recessed lighting in existing ceiling 390 54
how to install outdoor light fixture on stone 390 23
can light install 320 65
how to install a dimmer light switch 320 61
how to install a new light fixture 320 68
how to install bathroom light fixture 320 49
how to install ceiling lights 320 55
how to install flood lights 320 45
how to install flush mount light 320 50
how to install led strip lights on ceiling 320 45
how to install light fixtures 320 69
how to install motion sensor light 320 49
how to install under cabinet lights 320 50
can a handyman install recessed lighting 260 39
how much does it cost to install 4 recessed lights 260 42
how much to install light fixture 260 45
how to install a can light 260 62
how to install a ceiling light fixture 260 64
how to install a light switch with 2 wires 260 60
how to install aquarium lights 260 36
how to install ceiling light mounting bracket 260 49
how to install dimmer light switches 260 61
how to install fluorescent light 260 54
how to install fluorescent light bulb 260 48
how to install led light strips 260 62
how to install led lights in car 260 48
how to install led strip lighting 260 62
how to install lights in ceiling 260 53
how to install low voltage landscape lighting 260 60
how to install low voltage lighting 260 62
how to install recessed lighting in existing ceiling 260 62
how to install rock lights 260 24
how to install vanity light 260 49
how install fog lights 210 51
how much does it cost to install a light fixture 210 44
how much to install christmas lights 210 51
how to install a ceiling light with existing wiring 210 62
how to install a light switch with 3 wires 210 60
how to install a pendant light 210 47
how to install can light 210 65
how to install canned lights 210 55
how to install ceiling fan light 210 64
how to install christmas lights 210 70
how to install fog lights 210 50
how to install led lights on ceiling 210 48
how to install led strip light 210 54
how to install light dimmer 210 63
how to install recessed led lighting 210 63
how to install recessed light 210 59
how to install trailer lights 210 56
can light installation 170 65
how much does it cost to have christmas lights installed 170 52
how much to install recessed lights 170 42
how to install a ceiling fan from a light fixture 170 50
how to install a light bar 170 46
how to install a new light switch 170 58
how to install bar lights 170 49
how to install can lights in ceiling 170 62
how to install car led light strips 170 53
how to install car led strip lights 170 39
how to install ceiling lighting 170 56
how to install dim light switch 170 63
how to install dimmers on a light switch 170 61
how to install dimming light switch 170 61
how to install led strip lights in car 170 48
how to install lights 170 65
how to install lights under cabinets 170 58
how to install new light fixture 170 68
how to install outdoor lights 170 65
how to install outdoor string lights 170 54
how to install recessed lights with friction clips 170 37
how to install smart light switch 170 50

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